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Laura Lopuch

Laura Lopuch helps startups and SaaS companies harness the power of their emails. Specifically with cold and sales emails. You can find her at: www.lauralopuch.com
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How to Listen: A guide for marketers who want to know what their customers want

You’re told to “listen to your customer” via surveys, polls, heatmaps, so your bank account increases. What they won’t tell you is this: how can you decipher what you’re hearing? Or why it matters so much.

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  • 1328 Total views
  • 328 Publishers linked

I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)

Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails. Follow her process. Avoid her mistakes. And confidently reach out to those clients you wish would reach out to you.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

I spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is how the top SaaS retain users. Read more
Where do I start when I want to optimize an email automation? Read more
The conversion glow-up your SaaS pricing page is begging for Read more
Brains vs. Bots: AI Founder Warns Replacing Copywriters With Artificial Intelligence Is Bad for Your Brand Read more
10 AI Opportunities That Make Your BRAIN More Valuable (Not Just Faster Hands) Read more
5 international copywriters prove the power of Copy School Read more

Growth Marketing

The conversion glow-up your SaaS pricing page is begging for Read more
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Social Proof: 5 new studies that prove its continued persuasive power Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more
Tool roundup: Best email marketing software for small businesses Read more

Freelancing

10 ways your peers and mentors are using AI today – swipe them to grow your copy business Read more
5 international copywriters prove the power of Copy School Read more
Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more

Quick Tips

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more
Best copywriting niches for new freelancers Read more
Copywriting: the best side hustle for writers in 2025 Read more
Attention Interest Desire Action: Use this to get, and keep, people reading Read more

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