Author - Sarah Sal

With more than $1 million in Facebook ad spend under her belt in 10+ years of Facebook ads, Sarah Sal is a recognized FB ad expert. She's run ads for companies like ClickFunnels and Strategyzer. She's written on Facebook ad testing, strategy and execution for the likes of AdEspresso, Agorapulse, Blitzmetrics, AdWeek and Jon Loomer’s Power Hitters Club, and she's presented in Perry Marshall 80/20 Facebook ads course. And in her daily menu, there’s always room for a warm cup of matcha.

How long should your Facebook ad be? Image from Unsplash

Copywriting • Growth Marketing

Forget the Images: Long Facebook Ad Copy Works

Sarah Sal

19 Min Read

Long Facebook ad copy is performing better than short FB copy in many split-tests. In this post, Sarah Sal of AdEspresso gives examples and techniques for writing long Facebook ads that work.

Forget the Images: Long Facebook Ad Copy Works

How to Listen: A guide for marketers who want to know what their customers want

How I turned my wedding into an email marketing case study (with a slightly epic mistake)

These are the 16 painful lessons I learned writing 10,211 headlines in 100 days

Beyond BuzzFeed: How I used quizzes to generate 10,000+ qualified leads

Could these 3 little-known conversion triggers jack up sales in your email campaign?

I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned.

Inclusive Buyer Personas: Where new product ideas live and growth happens

Forget the Images: Long Facebook Ad Copy Works

How I grew CoSchedule into a $5MM+ SaaS company using this framework

How I slashed my evergreen course refunds with 7 gamification hacks

How to Listen: A guide for marketers who want to know what their customers want

How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do

Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project.

I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)

These client management techniques worked for Mad Men – will they work for you?

Note to Self, On Time Management

These techniques make it 10x easier to beat Writer’s Block

Forget the Images: Long Facebook Ad Copy Works

How to Listen: A guide for marketers who want to know what their customers want

How I turned my wedding into an email marketing case study (with a slightly epic mistake)

These are the 16 painful lessons I learned writing 10,211 headlines in 100 days

Beyond BuzzFeed: How I used quizzes to generate 10,000+ qualified leads

Could these 3 little-known conversion triggers jack up sales in your email campaign?

I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned.

Inclusive Buyer Personas: Where new product ideas live and growth happens

Forget the Images: Long Facebook Ad Copy Works

How I grew CoSchedule into a $5MM+ SaaS company using this framework

How I slashed my evergreen course refunds with 7 gamification hacks

How to Listen: A guide for marketers who want to know what their customers want

How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do

Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project.

I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)

These client management techniques worked for Mad Men – will they work for you?

Note to Self, On Time Management

These techniques make it 10x easier to beat Writer’s Block

Author - Sarah Sal

Forget the Images: Long Facebook Ad Copy Works

Copywriting tutorials