Long Facebook ad copy is performing better than short FB copy in many split-tests. In this post, Sarah Sal of AdEspresso gives examples and techniques for writing long Facebook ads that work.
Author - Sarah Sal
With more than $1 million in Facebook ad spend under her belt in 10+ years of Facebook ads, Sarah Sal is a recognized FB ad expert. She's run ads for companies like ClickFunnels and Strategyzer. She's written on Facebook ad testing, strategy and execution for the likes of AdEspresso, Agorapulse, Blitzmetrics, AdWeek and Jon Loomer’s Power Hitters Club, and she's presented in Perry Marshall 80/20 Facebook ads course. In her daily menu, there’s always room for a warm cup of matcha.