What analytics questions should you ask your clients? Here’s what to ask and why you need this data to do your job as a copywriter.

Ready to hire a conversion copywriter in 2022? Here’s how to make the process go smooth and find the perfect conversion copywriter for you.

Abandoned cart emails are an important part of any email marketing strategy. Here are 8 email examples and why we love them.

The best CTAs for your emails are short, include action words, and utilize buttons. This articles covers more tips and includes examples.

If you want to improve conversion rates in your emails, here are 3 science-based sales techniques you can try.

How involved should copywriters get in messaging strategy? Learn what you need to ask before writing any copy and if strategy is your job.

Get the essential newsletter copywriting tips you need to grow an engaged audience primed to buy your offer. Examples included!

Looking to hire copywriters for your brand? Check out this list to see who can help you fulfill your business goals for 2022.

Countdown timers can be an effective sales email tactic when used in moderation. Here are some tips for best results in your email campaigns.

404 pages are often wasted space. Here are some 404 page examples that’ll get you thinking about how to surprise and delight your visitors.

Want to become a copywriter this year? This how-to guide gives you the exact steps to take if you want to make copywriting your new career.

In 2019, I got booted off Upwork. (More on that another time.) Not long after, the one client I could count on to fill my calendar emailed to say they were moving most of their activity in-house. They were ‘sorry’. But there simply wasn’t enough work to go around. *Cue the alarm bells.* Then came […]

Onboarding emails are a critical part of your user onboarding flow, and impact user experience. Here are five key emails to include in yours.

Four takeaways from the Copyhackers’ free conversion copy course. The lessons I learned and how they impacted my copywriting skills.

Launch emails announce your offer to your subscribers and invite them to buy. Here’s what you need to know to write your own.

What Poo-Pourri commercials can teach us about brand voice. And how you can use the same techniques in developing your brand voice.

Use each abandoned cart email example to help you write or optimize this must-have, automated email sequence.

SEO had its heyday.  The empires of Moz and Hubspot were built on it. The rise of digital marketing was dependent on it.  But then it became saturated with competition.  And yet, it’s still a go-to lever for SaaS companies seeking a traffic boost. And sure – with time, resources and investment, you can boost […]

Welcome emails have higher open rates than all other types of emails. Here’s how to write them effectively to improve your email performance.

What is a leading question? Learn how to ask the right questions so your respondents answer honestly and your research data is reliable.