Growth Marketing

AI messaging for SaaS is scaling fast, but trust is collapsing. Here’s the real cost of outsourcing your message in a recession.

An authority book for copywriters shows the expertise AI can’t replace… positioning you as the trusted expert clients look for. Plus, it’s the authority move Joanna Wiebe ALWAYS recommends.

Countless examples of SaaS pricing pages, along with expert commentary from a SaaS conversion copywriter, show you how to make your pricing pages convert.

Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy world where unused ads, landing pages and email campaigns mope around, waiting for the day they’ll finally launch. Sadly, it’s a day that will never come. Some of these assets were killed by zealous CEOs. Others […]

You need to prepare now for Black Friday and Cyber Monday. Here are the copy projects to optimize before you finalize your Black Friday deal.

Because social proof has become such a mainstay in marketing, it’s easy for marketers to grow numb to it. You forget that social proof is one of Cialdini’s most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof.

Preference testing isn’t just for testing copy. You can also use it to test book cover designs. Here’s how we used UsabilityHub to test cover designs. AND launch The Copyhackers Classics Series (cover reveals included).

Choosing an email marketing software doesn’t have to be hard. Here are our top 7 picks with a breakdown of each. Plus extra email tips.

High converting landing pages have several key elements in common. Learn what they are and how to implement them in your own landing pages.

Lead generation is a critical part of any business. Here are 8 lead generation ideas you can try now to grow your email list, with examples.

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and explore 7 proven methods (with examples).

You know how there are “extroverted introverts” out there? The people who are neither “party animals or wallflowers, but have shades of both”… I’m not one of those. I’m quite firmly an “introverted introvert”. The fewer people (but more dogs) I have to deal with during my day, the happier I am. Even responding to […]

A user journey is the experience a user has when interacting with your brand. Learn how to craft your own with these easy-to-follow tips.

Abandoned cart emails are an important part of any email marketing strategy. Here are 8 email examples and why we love them.

Use each abandoned cart email example to help you write or optimize this must-have, automated email sequence.

SEO had its heyday.  The empires of Moz and Hubspot were built on it. The rise of digital marketing was dependent on it.  But then it became saturated with competition.  And yet, it’s still a go-to lever for SaaS companies seeking a traffic boost. And sure – with time, resources and investment, you can boost […]

A beginner’s guide to email segmentation. Learn what it is, why it works, and how to do it right with examples.

Understanding CTR average is important for effective email marketing. Several factors affect this number, but here’s how to improve yours.

What is copywriting? Copywriting is the art and the science of crafting words to convince people to take action. And it’s key to any business

Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take action, mostly in the form of sales.