Search results for “headlines”

See how to prompt AI to write headlines or crossheads that keep your reader reading ‘til they say, “Yes! I want that!”

Want to use ChatGPT to write headlines? In this step-by-step tutorial on AI prompts, see exactly how to prompt ChatGPT 4 for 50+ headlines.

READ YOUR NEW BOOK NOW Now’s the time to add an accelerant The copywriters who earn six figures DO NOT do it on their own. If you’re in a good place to accelerate your growth, we should have a 15-min call about your goals and what’s getting in your way. Now’s the time to add […]

Master of Headlines What if you could make Google happy, make the marketing team happy and – most importantly – make distracted visitors actually pay attention? Sells for: $197 If you’re tired of writing headlines that make readers bounce off the page and have your marketing team begrudgingly adding “Update homepage hero headline” to their […]

Presented live on Tuesday, October 6, 2020 Attend our live tutorials Why would a sane person want to participate in The Practice… and why can’t we just have a normal ol’ Tutorial Tuesday today? Well it just so happens that the feedback we get MOST often is to offer more hands-on practice. So that’s exactly […]

Presented live on Tuesday, September 1, 2020 Attend our live tutorials So I’ve been dreaming up this experiment, which I’m calling The Practice: Inspired by my ridiculous obsession with Peloton, The Practice is a timed practice session in which you get an assignment at the start of the session… and then you and I EACH […]

Presented live on Tuesday, May 12, 2020 Attend our live tutorials Two things about writing headlines: 1. It helps to write the headline last, not first. 2. You should write 50 headlines. Not just 1. To that first point… now that you know you don’t have to start a page or ad by writing the […]

Copy validation happens with simple tools like Five Second Tests on Usability Hub. See how copywriters and CROs validate copy before publshing a new page or running a split test.

He set out to write 100 headlines in 100 days for 100 companies. What he found about writing content… and finding his niche… will surprise you.

Presented live on Tuesday, Mar 20, 2018 Register for our live tutorials 100 Facts About 100 Headlines for 100 Days for 100 Different Companies What would you learn if you wrote 100 headlines every day for 100 days… and for 100 different companies / products? Justin Blackman of Pretty Fly Copy found out exactly that […]

The single greatest question a marketer can ask is this: What’s the headline? You’d think that a marketer should be most focused on the higher-level questions. Like, “Are we growing?” or “How did our campaigns perform?” or “What’s our net profit?” or “What did they say about us?” Those are all good questions. But they’re […]

73% of emails fail basic accessibility checks. Here’s how accessible email copy for ecommerce removes friction and improves conversions.

AI messaging for SaaS is scaling fast, but trust is collapsing. Here’s the real cost of outsourcing your message in a recession.

There’s a growing trend encouraging marketing leaders to shift to an AI-first strategy, systematically replacing talented writers with artificial intelligence. It’s terrible advice.

The quiet fear for most copywriters isn’t just about being replaced by AI. It’s that our reliance on AI is killing the writer in us.  Productivity is up, but the thought of writing from a blank page now feels daunting, even impossible. This is the real anxiety plaguing our craft. It’s not an external threat […]

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