Presented live on Tuesday, May 12, 2020 Attend our live tutorials Two things about writing headlines: 1. It helps to write the headline last, not first. 2. You should write 50 headlines. Not just 1. To that first point… now that you know you don’t have to start a page or ad by writing the […]
Copy validation happens with simple tools like Five Second Tests on Usability Hub. See how copywriters and CROs validate copy before publshing a new page or running a split test.
He set out to write 100 headlines in 100 days for 100 companies. What he found about writing content… and finding his niche… will surprise you.
Presented live on Tuesday, Mar 20, 2018 Register for our live tutorials What would you learn if you wrote 100 headlines every day for 100 days… and for 100 different companies / products? Justin Blackman of Pretty Fly Copy found out exactly that when he wrote 10,211 headlines over the course of about 3 months. In […]
The single greatest question a marketer can ask is this: What’s the headline? You’d think that a marketer should be most focused on the higher-level questions. Like, “Are we growing?” or “How did our campaigns perform?” or “What’s our net profit?” or “What did they say about us?” Those are all good questions. But they’re […]
Can we – as marketers and copywriters – reverse-engineer this mass viral content outbreak to better understand how information spreads?
Presented live on Tuesday, April 21, 2020 Attend our live tutorials Part 2 of our “Grow Your List with Quizzes” series happens here. You’ll see a whopping SIX hacks to optimize your quizzes. So you can grow your email list wicked fast. And more importantly: So those new subscribers are actually primed to hear from […]
Presented live on Tuesday, April 14, 2020 Attend our live tutorials When you hear about the kinds of results quizzes can generate, it’s hard NOT to want a piece of the opportunity.. But, what should YOUR quiz be about? Because you don’t want to waste your time on a quiz no one will take. And […]
Presented live on Tuesday, February 11, 2020 Attend our live tutorials No matter what kind of copywriting potential you have, the first time(s) you sit down to actually pen an actual work of conversion copywriting genius – not just to talk about it or think about it – you are likely to make one or […]
Think best practices are always best? In this post, see how challenging best practices in email copywriting got us big conversion lifts for Doodle and Prezi.
Presented live on Tuesday, Nov 26, 2019 Attend our live tutorials In 3 years, 3 months, 3 weeks… You may find yourself writing an article for a big-ass publication that, today, seems IMPOSSIBLY out of reach. Like The New York Times, who juuust said YES to an article from blogger Aaron Orendorff. Only a few […]
Presented live on Tuesday, Nov 19, 2019 Attend our live tutorials “I’m out of ideas.” It’s a line most creative and marketing types never think we’ll say. But when it comes to dreaming up ideas for unboring blog posts – you’re tapped out. Nuthin left. Ze well of ze ideas has run dry! Is there […]
Looking to build your authority and sales funnel with guest posting? Aaron Orendorff busts three myths that may be standing in your way.
You know your audience. You’re ready to solve their problems and compel them into action. But will their journey be clear, easy and enjoyable? Enter UX copywriting.
Reviews are crazy important to your business, but nobody likes getting negative reviews. What if you could leverage those bad reviews to improve conversion rates? Here’s how turn those 1-star reviews into copywriting wins.
Presented live on Tuesday, May 7, 2019 Register for our live tutorials When you start the conversion copywriting process with voice-of-customer (VOC) data… and when you walk your clients through that VOC before presenting your copy… you don’t typically get push-back on your copy. But sometimes. Ah sometimes. Sometimes you do. In this live Tutorial, […]
A story is up to 22x more memorable than a fact… but combine both stories and facts / data together, and you’ve got the ultimate sales tool. Here’s how to add case studies to your salesforce.
Presented live on Tuesday, March 26, 2019 Register for our live tutorials So, your client comes to you with this problem: “Our Facebook ads – ummm, they suck.” Campaigns falling apart. Ads way more expensive than they should be. Crappy click-throughs. You could look at everything about their ads. Tear them apart, from top to bottom. […]
Presented live on Tuesday, January 29, 2019 Register for our live tutorials Are you terrified by all the work required to craft a “funnel” – who has time?!Have you been putting off creating a real funnel – where do you even start?!Do you already have a funnel in place but want another path to move people […]
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