The value-specific value proposition formula is an effective way to say why prospects should choose you. Here’s how it’s done (with examples).

Headline formulas are a great way to generate lots of ideas and catch your visitors’ attention when they land on your home page.

An effective value proposition will set you apart from the competition and convert prospects. Learn how to write your own with these tips.

Want to write emails for money? Here’s advice from copywriters who are already writing emails & making moolah.

Increase your open rates and improve your deliverability by authenticating your domain with SPF, DKIM, and DMARC.

Trying to find a copywriting job as a new freelancer? Here’s some places to start in your journey to becoming a well-paid copywriter.

Email CTRs vary by email type and industry. Learn what makes email CTR different for welcome emails and nurture emails.

Here are 7 copywriting research techniques that help conversion copywriters get the data they need to create compelling copy.

Can you really make a living writing emails for money? Definitely. See copywriters who specialize in this and what kinds of emails they sell.

Understand what Click Thru Rate (CTR) is and learn industry CTR averages. Plus get tips to help you improve your ad copy (and increase CTR).

What is conversion copywriting? Here’s the definition from the brand that created the process and coined the term “conversion copywriting”

Can brand voice be your differentiator? It can be if it’s different than other businesses in your space and speaks to your ideal clients.

You know how there are “extroverted introverts” out there? The people who are neither “party animals or wallflowers, but have shades of both”… I’m not one of those. I’m quite firmly an “introverted introvert”. The fewer people (but more dogs) I have to deal with during my day, the happier I am. Even responding to […]

A user journey is the experience a user has when interacting with your brand. Learn how to craft your own with these easy-to-follow tips.

Trust signals can boost conversions and they’re a top reason people feel confident in their buying decision. But, only when used effectively.

Website copywriting is the process of writing words to drive action on a website. Get useful tips and examples of great website copy.

What analytics questions should you ask your clients? Here’s what to ask and why you need this data to do your job as a copywriter.

Ready to hire a conversion copywriter in 2022? Here’s how to make the process go smooth and find the perfect conversion copywriter for you.

Abandoned cart emails are an important part of any email marketing strategy. Here are 8 email examples and why we love them.

The best CTAs for your emails are short, include action words, and utilize buttons. This articles covers more tips and includes examples.