To mark the 10th anniversary of the first episode of Mad Men, we’ve curated the best account management tips shared in the seven seasons of our favorite show. Best of all? They’re supported by studies + smartness.

Are you using contrast in your SaaS emails? How about loss aversion? In this post, SaaS conversion copywriter Sophia Le shares the top mistakes SaaS businesses are making in their trial-ending emails in particular. Examples and more included.

What if you could cut your Facebook ad cost-per-click in half? And double leads? In this post, digital consultant Karola Karlson shares the 36 ad hacks she used to get results like that.

The Reluctant Hero is perhaps the most beloved and common hero story. But how can you use the same emotional pull that drove Frodo Baggins out of the shire and into battle to turn your prospects and visitors into heroes – and customers?

After 2.5 years of researching, interviewing, iterating, scrapping it all and starting over, we’re officially launching Airstory, the drag-and-drop document builder for teams. Here’s the rocky path that got us here.

My time management has been shitty lately. (And by “lately” I mean “for the last 24 months or so.”) Here’s what people say I should do to get my calendar, schedule and life under control. You should probably take some of the advice in here, too.

Is writer’s block getting in the way of your freelance copywriting business? In this post, a copywriter from the #1 direct response business on the planet shares his secrets for breaking through writer’s block.

Your home office is where your entire freelance copywriting business is based. In this post, see how to make yours work for you, including what chair to buy and what apps to use to avoid distractions.

If you’re wondering how much you should be charging or where you stand relative to what other copywriters make, check out this data. It features the results of our copywriter salary survey and includes freelance copywriter income levels. Big takeaway: you can be broke or rich as a freelancer – if you want to earn a middle-class living, in-house may be the better choice.

Want to quote higher rates… but not sure how… or even if you’re ready? Inhale this post by freelancer extraordinaire Jessica Mehring. Take notes. Get ready to act. THIS is the stuff you need to do to charge more.

We’ve all been there. We’ve hoped our newest client is that dream client we’ve been waiting for. And sometimes they are! …But then there are the other times. Drag the sliders in this post to turn What Clients Say into What Clients Mean.

How can you find copywriting clients you’ll love… and who’ll show you their love with great pay and happy-clap emojis? In this post by freelancer Kaleigh Moore, you’ll get more than 15 actionable tips and techniques for finding dream copywriting clients – without selling out on Upwork.

How do you stand out from the crowd? In this post, Kira Hug teaches how to brand your freelance copywriting business (or yourself). So clients know instantly what’s awesome about you. And so you can always feel like your authentic – and maybe even huggable – self… while growing the business you want.

It’s so counterintuitive: reject a huge percentage of prospective clients out there in order to… attract more clients. Welcome to the wonderful world of niching. See how finding her niche allowed Lianna Patch to fire her problematic clients and find more happiness in her job. And follow a few easy steps to find the right niche pour vous!

“People don’t read long emails.” We hear that all the time (it’s second only to our other fave, “People don’t read online.”). And yet, long emails seem to work. Brilliantly. Not just for us at Copyhackers, either. We think a more accurate statement is: “People don’t read boring emails.” Amen. In the past 4 months, we’ve […]

You’re trying to widen your funnel. And that’s good. But have you tried lengthening it? What if you could fill the BOFU… and the part that follows it? In this post, Talia Wolf shares 7 techniques she uses to write thank-you pages that bring in 39% more downloads and >50% increases in sales.

The nature of lead gen pages makes them prone to skeeziness. But it doesn’t have to be that way. In this post, see how writing lead generation pages can work well for brands, leads and lists – when you follow three simple rules.

Freelance copywriters struggle to ask for what they’re worth and get paid. Sound familiar? In this post, Alaura Weaver describes the 6 steps she’s taken to turn her career from way off track (i.e., charging 2 cents a word) to earning thousands per project. All without using Upwork and such services. Read it now and take notes!

It’s time for better results – more leads, more revenue – with Facebook ads. Today, you’ll get 7 advanced Facebook ads tips. These are the best of the best techniques I use to increase conversions for myself and my clients. Before we dive in, there’s one essential piece of “pre-work” for you. To help you […]

The idea of spending money to make money can be a bit scary so better understanding Facebook ad targeting is essential. Especially if you’re in a freelancing slump. After all, Facebook Advertising is certainly not free. But there is one thing that Facebook Advertising is, and that is specific. Unlike Google, Facebook is not going to […]