Growth Marketing

You’re trying to widen your funnel. And that’s good. But have you tried lengthening it? What if you could fill the BOFU… and the part that follows it? In this post, Talia Wolf shares 7 techniques she uses to write thank-you pages that bring in 39% more downloads and >50% increases in sales.

It’s time for better results – more leads, more revenue – with Facebook ads. Today, you’ll get 7 advanced Facebook ads tips. These are the best of the best techniques I use to increase conversions for myself and my clients. Before we dive in, there’s one essential piece of “pre-work” for you. To help you […]

Whether you like the term “growth hacks” or not, the fact of the matter is this: there are a bunch of smarter ways to grow your biz. Here are 19 of ’em – complete with over 30 examples from startups like Airbnb, Dropbox, Wistia, Buffer and DollarShaveClub.

You’ve heard you’re supposed to have a content strategy. But what exactly is a content strategy, and is it worth creating one for your business? This ultimate guide to content strategies will teach you everything you need to know. Plus, download a 14-tab worksheet… because starting from scratch sucks.

Trying to get backed on Kickstarter? You’ll need a pitch page – and a damn good one at that. But where do you even start? And how long does it need to be? And what’s your story? And should you demonstrate your product? And what if your product doesn’t lend itself well to demonstration?!!?! There are tons of questions that Kickstarter’s handbook doesn’t help with. So we analyzed top-performing Kickstarter pitches, which we present to you today. (Beware: it’s a meaty post.)

Jobs to Be Done is the secret behind many a great new product. But have you thought of using JTBD interviews to write copy? In this post, Alan of The Rewired Group teaches how to listen to your interviewees – and find stickier phrases that are more likely to convert.

The promise of A/B testing is so enticing… but is the reality anywhere close to the promise? In this guest post by Jen Havice, see just how hard it is to reconcile the idea of running A/B tests with the actual work of doing it.

The road to naming your product or business is not unlike the road to Hell – paved with good intentions, and sure to ruin everything that’s good inside you. Avoid total heartache and woes – or commiserate with us – by checking out the tragic tale of naming Disco incentivized surveys.

You can uncover hugely valuable data about your site experience and UX thanks to usability testing. The creators of our much-beloved UserTesting.com have now launched Peek, a faster usability testing service. We tried it. Would we recommend it?

If you’re thinking of hosting a webinar (or five) this year, you’re not alone. Make your webinar invitation emails stand out vs the competition. Read and bookmark this post for informed tips on From names, subject lines, email copy and plotting your webinar email campaign.

Vote for your fave A/B test of 2013. We’ve hand-selected 13 of our faves. Plus, best comment wins 3 awesome biz books published in 2013.

Adword Crash Course Manage your expectations and set your budget Buy some clicks to learn about your market Build exact match ad groups + negative keyword lists Track your conversions Always optimize Editor’s note: This insanely info-packed guest post by our friend Iain Dooley may take more than 1 read. Suggest bookmarking it. Cyber Monday […]

LAST UPDATED MAY 11, 2020 You’ve probably heard enough from us about why you should always be testing your copy, images, page layouts, and site functionality. “Yes, Joanna & Lance, we get it. We should always be testing. What else do you have for us today?” Actually – despite your skepticism 🙂 – we have […]

Odds are your website is flooded with irrelevant copy… Overrun by it. Infested with it. Visitors are coming to your website and – even though you’ve followed all the ‘best practices’ you read about conversion rate optimization – a big chunk of them are leaving… Why, you ask? Because your tested website copy may be […]

Meet the Panel: We asked these 8 app pros for their best tips on how to promote an app DANIEL YOO Creator of Timer+, which has over 3 million installs to date. Held position in Top 10 in iPad Utilities (free) in the US. JAMES ABELER Creator of Infuse for iPhone and iPad. During launch […]

Who would dare to blaspheme what is arguably the ultimate technique for optimizing one’s website copy? Surely Joanna wouldn’t let a statement like “testing ain’t all that” simply slip through in a guest blog post… And it couldn’t come from someone who earns a living helping clients run a successful testing program… could it? It […]

This week’s post is written by Heather Anne Carson of Onboardly, where startups flock for PR help. Hint of the genius that follows: Heather doesn’t think promoting your startup should rest entirely on pitching TechCrunch. Learn loads and share a tweet o’ thanks… For most startups – especially those who are bootstrapped or not yet […]

At Copy Hackers, we recommend most startups use their unique selling proposition – or value proposition – as their home page headline. That’s because, when you’re a new business, visitors to your site need to be told what’s unique or different about you that they’d really like. Why? Because they don’t know you yet. Because […]

In this post, Joanna and I want to know what YOU think about 5 SEO agency sites – by giving you a chance to rate how strongly they make a case over their competition… Part of outperforming your competition involves telling your site visitors exactly why they should choose you over any other available options. […]

None of your competitors are converting 100% of their traffic. And none of the sites or the businesses you look up to are converting 100% of their traffic. Not even one-fifth of that. Nobody is doing it 100% right. So if you go out and copy what the other guys are doing with their websites… […]