See how I created a unique selling proposition – applied directly to content marketing – that helped double a startup’s annual recurring revenue (ARR) in 6 months. Includes case study.

The way that many of us are choosing to deal with an absurd and incredible situation no one ever believed would happen in our lifetime is laughter. We’re choosing laughter. And we’re sharing laughter with oh-so-many memes, like these.

Can we – as marketers and copywriters – reverse-engineer this mass viral content outbreak to better understand how information spreads?

Whether a pandemic or a recession, economic uncertainties hit freelance copywriting businesses hard… unless you’re well prepared for the certainty of uncertainty. Get 5 “biz prepper” strategies here.

Copy validation happens with simple tools like Five Second Tests on Usability Hub. See how copywriters and CROs validate copy before publshing a new page or running a split test.

Think best practices are always best? In this post, see how challenging best practices in email copywriting got us big conversion lifts for Doodle and Prezi.

Looking to build your authority and sales funnel with guest posting? Aaron Orendorff busts three myths that may be standing in your way.

Is there anything worse than staring desperately at a blank screen when the words won’t come? Here’s how a swipe file can help you get over the inevitable copywriting hump.

You know your audience. You’re ready to solve their problems and compel them into action. But will their journey be clear, easy and enjoyable? Enter UX copywriting.

If you think ads are your ticket to monetizing your freelance blog, think again. We’ve got five surefire tactics that’ll have you turning your content into cash, fast.

In ecommerce, email is gold, with higher conversions and better retention rates than any other marketing tool. And yet, it’s often underused and misunderstood. This formula for success will boost your confidence in every ecommerce email you send.

Reviews are crazy important to your business, but nobody likes getting negative reviews. What if you could leverage those bad reviews to improve conversion rates? Here’s how turn those 1-star reviews into copywriting wins.

It’s the magical element that fosters deep connections with customers. But what, exactly, is delight? Think of it like this: If there’s a place where your users can interact with you in any way, there’s an opportunity to be delightful.

You’re banking on Instagram for ecommerce but your posts aren’t getting any traction. So is it the algorithm, or is it you? Turns out drool-worthy images are not enough. The solution? Better copy. Because captions WILL make or break your posts.

Instagram users spend $65 on average per purchase (more than on Facebook), and the ‘gram has seen a 115% increase in engagement since 2012. What does that mean for your eCommerce business and Instagram copy?

A story is up to 22x more memorable than a fact… but combine both stories and facts / data together, and you’ve got the ultimate sales tool. Here’s how to add case studies to your salesforce.

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here’s how to stop accidentally excluding new customers.

Long Facebook ad copy is performing better than short FB copy in many split-tests. In this post, Sarah Sal of AdEspresso gives examples and techniques for writing long Facebook ads that work.

You’ve tried following the rules for freelancers. Like getting up at 9am. And wearing actual pants. But they just don’t feel right. (Not the pants. The life. And also the pants.) In this post, Sophia Dagnon explores all the wrong feelings the “rules” gave her. And how she broke them to go from frustrated freelancer to happy business owner.