Wonder at some companies’ meteoric growth? Garrett Moon, co-founder of CoSchedule, spills the secrets on how they went from night-owl jam sessions to 8,000+ customers. In fewer than 4 years.

When Nathalie Lussier, founder of AmbitionAlly, changed her live course into an evergreen course, refunds shot up. So she tapped 7 gamification strategies… and her refund requests dropped while her completion rates skyrocketed.

You’re told to “listen to your customer” via surveys, polls, heatmaps, so your bank account increases. What they won’t tell you is this: how can you decipher what you’re hearing? Or why it matters so much.

What happens when you use your wedding as a test for an email marketing case study? Margo tries it out. And pinpoints some dead-simple email marketing tips you can use today.

He set out to write 100 headlines in 100 days for 100 companies. What he found about writing content… and finding his niche… will surprise you.

Content is king. But you got a million + things on your list and a stellar article takes time. What you need is a high-quality freelance writer. Here’s your step-by-step on finding one.

Marketers are prioritizing interactive content in 2018 – including quizzes! Get the step-by-step to create your own quiz faster than you can say “lead machine.” Hey, if it’s good enough for Buzzfeed…

A long-form sales page can help businesses generate insane revenue. But only if the sales page is written well. How do you know if the copywriter you’re thinking of hiring is going to be able to write a kick-ass sales page? We asked some of our fave online marketers about hiring freelancers.

Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails. Follow her process. Avoid her mistakes. And confidently reach out to those clients you wish would reach out to you.

How to Set-Up For a 6-Figure Course Launch Collect leads for the next course launch Choose a platform to host your course content Create a sales page Choose an email marketing platform Choose a live chat tool Choose a checkout platform We just wrapped up sales for 10x Emails Mastery, a digital self-paced course on writing […]

48 hrs left… 24 hrs left… 12 hrs left… I’m about to close it! 8 hrs… you’re REALLY gonna miss out 4 hrs… I SWEAR I’m not effing around this time. 2 hrs… this might be your last chance ever! 10 min…. LAST CHANCE… do it now or you’re a terrible human. Welcome to the […]

In this case study post, you’ll see how we rewrote Wistia’s SaaS onboarding emails (track 3) to bring in a big ol’ lift in paid conversions. Includes before-and-afters.

To mark the 10th anniversary of the first episode of Mad Men, we’ve curated the best account management tips shared in the seven seasons of our favorite show. Best of all? They’re supported by studies + smartness.

Are you using contrast in your SaaS emails? How about loss aversion? In this post, SaaS conversion copywriter Sophia Le shares the top mistakes SaaS businesses are making in their trial-ending emails in particular. Examples and more included.

What if you could cut your Facebook ad cost-per-click in half? And double leads? In this post, digital consultant Karola Karlson shares the 36 ad hacks she used to get results like that.

The Reluctant Hero is perhaps the most beloved and common hero story. But how can you use the same emotional pull that drove Frodo Baggins out of the shire and into battle to turn your prospects and visitors into heroes – and customers?

After 2.5 years of researching, interviewing, iterating, scrapping it all and starting over, we’re officially launching Airstory, the drag-and-drop document builder for teams. Here’s the rocky path that got us here.

My time management has been shitty lately. (And by “lately” I mean “for the last 24 months or so.”) Here’s what people say I should do to get my calendar, schedule and life under control. You should probably take some of the advice in here, too.

Is writer’s block getting in the way of your freelance copywriting business? In this post, a copywriter from the #1 direct response business on the planet shares his secrets for breaking through writer’s block.

Your home office is where your entire freelance copywriting business is based. In this post, see how to make yours work for you, including what chair to buy and what apps to use to avoid distractions.