Jessica Noel

Conversion copywriters follow a simple 3-step process to get the ‘yes’ in email campaigns: First, they dive deep into understanding their audience, figuring out exactly what makes them tick. Then, they craft emails that are not just engaging but hit right at the heart of the reader’s needs and desires. Every word is fine-tuned for clarity and impact. Finally, they test and tweak, ensuring the message not only resonates but also drives real action.

Taking your first steps in UX? Welcome! In this straightforward guide, we’re breaking down the concepts of ‘User Journey’ and ‘User Flow’ for you. Dive in to understand how a user journey outlines the broader experiences of your users, while a user flow zooms in on the specific actions they take on your platform. Let’s simplify these essential UX elements together.

Becoming a SaaS copywriter is your ticket to being at the forefront of the tech industry, where your words have the power to turn interest into conversions. It’s more than just writing. It’s about understanding the pulse of the market and crafting messages that resonate with users on a personal level. You’ll work with innovative brands, helping to shape messages that not only inform but also engage and inspire action. It’s a dynamic, rewarding career path where your skill can directly contribute to a company’s success, translating tech speak into language that connects, convinces, and converts.

Effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action. Here’s how…

Not sure about making money from copywriting? This NEW post explores the possibilities of making good… heck, great… money from copywriting.

About pages are one of the most visited pages on a website. So if a company wants to build trust with visitors looking for their products and services, they need an optimized About page. That’s why we asked About page expert Betsy Muse for her top tips.

Even though copywriting is an essential skill for today’s digital world. And many people think it’s the most important skill they need to master. Is it really worth learning if there aren’t enough jobs available? Find out how in-demand copywriters are and what to consider before diving into the copywriting career path. 

Here are 7 copywriting research techniques that help conversion copywriters get the data they need to create compelling copy.

What is conversion copywriting? Here’s the definition from the brand that created the process and coined the term “conversion copywriting”

Ready to hire a conversion copywriter in 2022? Here’s how to make the process go smooth and find the perfect conversion copywriter for you.

Abandoned cart emails are an important part of any email marketing strategy. Here are 8 email examples and why we love them.

Want to become a copywriter this year? This how-to guide gives you the exact steps to take if you want to make copywriting your new career.

Use each abandoned cart email example to help you write or optimize this must-have, automated email sequence.

What is copywriting? Copywriting is the art and the science of crafting words to convince people to take action. And it’s key to any business

The Ann Handley newsletter proves that what you focus on makes all the difference in growing an engaged email list.