Copywriting That Converts

How to Sell… Without Selling Your Soul

Increase your conversion rate – and decrease bounce – by following the rules of CRO copywriting…

IMPORTANT, FOUNDATIONAL POSTS:

When to get specific vs when to summarize

The message to avoid if you want to sell shizzle

Copywriting: “Show Don’t Tell” is total BS

Copywriting Tone: How to get it right

Write sticky copy that gets noticed

Need to write for 2 audiences? Look no further than this post!

Can you sell more stuff… just by being “helpful”?

Would you rather give a refund or not get the sale at all? A discussion

Use words like “magic” to make people feel… magical

The 1 time it’s okay to use the word “we”

VIDEO: How to churn out that pain-in-the-butt first draft already!

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[typography font=”Lobster” size=”28″ size_format=”px”]Don’t Miss This Webinar[/typography]

Watch the “Copywriting That Converts” webinar that Copy Hackers cohosted with our friends at Unbounce.

[button link=”http://unbounce.com/resources/” window=”yes” color=”teal”]Take Me to the Webinar Recording[/button]

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Looking for Email Copywriting Help, Too?

We’ve got you covered! Get a selection of curated email marketing posts – and learn how to write emails

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Listen to My First Ever Interview

Way back in 2011, we launched Copy Hackers, and our friends Jason and Justin at TechZing interviewed me. Listen to the “Top 9 Tips for Instant Copy Hacking Success” podcast
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We’re doling out delights every Tuesday! Get the skinny on copywriting that converts…

Copywriting tutorials

COPYWRITING
How to write headlines
How to be specific in your copy
How to write great bullet lists
How to write a long-form sales page
How to write compelling “agitation” copy
How to write holiday copy
3 essential copy techniques to use daily
How to write a sales page
How to optimize crossheads/subheads

AD COPYWRITING
How to write an Adwords ad
How to write Facebook-compliant ads

DIGITAL MARKETING
How to evergreen your course sales
How to get more subscribers

EMAIL COPYWRITING
How to write welcome emails
How to write a launch-day sales email
How to write a last-day launch email
How to write a cold email
How to write cold emails for services
How to write a trial-ending SaaS email
How to write a post-welcome SaaS email
How to write TOFU emails

FREELANCING
How to write a project proposal
How to present your copy to clients
How to get more proposals approved
How to wireframe your landing pages
The art & science of pestering
How to pitch your copywriting services
How to create a biz-worthy home office
How to handle awkward client convos
How to master customer interviews

PLANNING & PRE-WORK
How to research a blog post
How to plan a SaaS onboarding funnel
How to use Amazon review mining
How to do a content audit
How to know what your visitor’s thinking
How to use SEO landing pages
Creating a launch command center
A 3-part copywriting process for newbies

OPTIMIZATION
How to optimize a headline
How to optimize a SaaS sequence
How to optimize content for SEO
How to validate your copy
Optimize your email sequence with Trello

CONTENT
How to write an epic blog post
How to write a mass-appeal blog post
How to write funny content
How to make your writing sound good
How to keep readers reading
Blog post formula for authority building
How to write an ultimate guide
How to be creative with your conversion copy

THE SEVEN SWEEPS (Editing)
Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
Sweeps 3 & 4: The Believability Sweeps
Sweep 5: The Specificity Sweep
Sweep 6: The Heightened Emotion Sweep
Sweep 7: The Zero Risk Sweep