Copywriting That Converts

How to Sell… Without Selling Your Soul

Increase your conversion rate – and decrease bounce – by following the rules of CRO copywriting…


When to get specific vs when to summarize

The message to avoid if you want to sell shizzle

Copywriting: “Show Don’t Tell” is total BS

Copywriting Tone: How to get it right

Write sticky copy that gets noticed

Need to write for 2 audiences? Look no further than this post!

Can you sell more stuff… just by being “helpful”?

Would you rather give a refund or not get the sale at all? A discussion

Use words like “magic” to make people feel… magical

The 1 time it’s okay to use the word “we”

VIDEO: How to churn out that pain-in-the-butt first draft already!


[typography font=”Lobster” size=”28″ size_format=”px”]Don’t Miss This Webinar[/typography]

Watch the “Copywriting That Converts” webinar that Copy Hackers cohosted with our friends at Unbounce.

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Looking for Email Copywriting Help, Too?

We’ve got you covered! Get a selection of curated email marketing posts – and learn how to write emails


Listen to My First Ever Interview

Way back in 2011, we launched Copy Hackers, and our friends Jason and Justin at TechZing interviewed me. Listen to the “Top 9 Tips for Instant Copy Hacking Success” podcast

We’re doling out delights every Tuesday! Get the skinny on copywriting that converts…

Copyhackers Tutorial Tuesdays training calendar

Copywriting tutorials

How to use surveys to write LFSP
SEO copywriting
Why good copy performs badly
Conversion copywriting defined
How to use VoC to create outlines
How to validate your copy
How to make your writing sound good
Getting creative with conversion copy
How to write headlines
How to be specific in your copy
How to write great bullet lists
How to write a long-form sales page
How to write compelling “agitation” copy
How to write holiday copy
3 essential copy techniques to use daily
How to write a sales page
How to optimize crossheads/subheads

How to optimize Facebook ad copy
How to write an Adwords ad
How to write Facebook-compliant ads

How to evergreen your course sales
How to use SEO landing page
How to get more subscribers
How to script the first sales video
How to script the second sales video
How to script the third sales video

How to use conditional messaging
How to write welcome emails
How to write a launch-day sales email
How to write a last-day launch email
How to write a cold email
How to write cold emails for services
How to write a trial-ending SaaS email
How to write a post-welcome SaaS email
How to write TOFU emails


What to ask your clients
How to shift the way you think about money
Think you’re not ready for a VA?
How to get paid to write proposals
Creating and selling packages
How to write a project proposal
How to present your copy to clients
How to get more proposals approved
How to wireframe your landing pages
The art & science of pestering
How to pitch your copywriting services
How to create a biz-worthy home office
How to handle awkward client convos
How to master customer interviews
How to keep your copy reviews on track

How to write a long-form sales page using survey data
A super-speedy formula to find VoC
How to Marie Kondo your VoC data
Optimize your email sequence with Trello
How to research a blog post
How to plan a SaaS onboarding funnel
How to use Amazon review mining
How to do a content audit
How to know what your visitor’s thinking
Creating a launch command center
A 3-part copywriting process for newbies

Likes to leads
SEO copywriting
How to optimize a headline
How to optimize a SaaS sequence
How to optimize content for SEO
How to validate your copy
How to optimize Facebook ad copy

Breakthrough blog post topics
How to write an epic blog post
How to write a mass-appeal blog post
How to write funny content
How to keep readers reading
Blog post formula for authority building
How to write an ultimate guide

Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
Sweeps 3 & 4: The Believability Sweeps
Sweep 5: The Specificity Sweep
Sweep 6: The Heightened Emotion Sweep
Sweep 7: The Zero Risk Sweep