As our second challenge of 2015, we’re launching a brand new business called Snap. It’s a spin-off of Copy Hackers – but more of a Laverne and Shirley to Happy Days than a Joanie Loves Chachi to Happy Days. A good spin-off. Check it out and see how to put Snap to work for you as you build your own product that solves a problem for people you know.

In the first of this 4-part series on the challenges we’re posing for ourselves – challenges we hope you accept with us – we discuss our desire to start having fun as bloggers again. If you’ve been frustrated by the pressures you put on yourself to be a certain way as a business owner, share your experiences here.

Tens of thousands of freelance copywriters, designers and developers are on Elance.com and Freelancer.com. But how many of them are making real money? If you’ve struggled to figure out how to earn on Elance, read this post by freelance copywriter Danny Margulies, who earned more than $110,000 in 12 months on Elance – without running himself ragged.

Workers switch task as often as every 3 minutes, and they can take as long as 30 minutes to settle into a task. What does that mean? We’re unfocused at best – and it’s the marketer and copywriter’s job to engage in a little attention management to focus us, something magicians do exceptionally well.

Jobs to Be Done is the secret behind many a great new product. But have you thought of using JTBD interviews to write copy? In this post, Alan of The Rewired Group teaches how to listen to your interviewees – and find stickier phrases that are more likely to convert.

After hearing Jay Abraham give this useful tip – to find great copy in Amazon reviews – we put it to the test… and we haven’t stopped using it since. Read this post (and watch the demo video!) to see how you can find sticky copy in the words people just like your prospects are using online.

The promise of A/B testing is so enticing… but is the reality anywhere close to the promise? In this guest post by Jen Havice, see just how hard it is to reconcile the idea of running A/B tests with the actual work of doing it.

Ogilvy said, “When you have written your headline, you have spent eighty cents out of your dollar.” But what about buttons? Unfortunately, Mr. Ogilvy wasn’t around when buttons began to dominate the web, email and mobile. In this post, you’ll see why it’s time to update our marketing books and blogs to focus less on headlines, as Ogilvy said, and more on buttons + headlines.

How long should your pages be? People talk a lot about the power of long copy… but, from time to time, you hear a story about long pages failing vs short pages. So what should you do? What do you need to think of when writing any landing page? And why don’t conversion copywriters always recommend long pages?

The road to naming your product or business is not unlike the road to Hell – paved with good intentions, and sure to ruin everything that’s good inside you. Avoid total heartache and woes – or commiserate with us – by checking out the tragic tale of naming Disco incentivized surveys.

Most startups pay less than $3995/mo to lease office space. But new B2B SaaS solutions targeted at online marketers are able to charge 10x more than their competitors – up to and including $3995/mo for the starter plan! Curious about this dramatic upswing in pricing, Lance takes a look at 3 competitors in an increasingly pricey space… assesses their copy… and gives his POV on whether the copy effectively sells high-priced software or not. Want to charge 10x more? Read this.

What if someone told you they had 4 sure-fire tricks to optimize a pricing page? And what if that person wasn’t a huckster or scoundrel but a proven expert? And what if, when you tested those 4 tricks on a pricing page, you saw that only 2 of them were really necessary? See how this played out on Mad Mimi’s pricing page.

What if you could persuade the world to start protecting child brides? Or you could persuade your visitors to sign up for your newsletter? Both are goals that rely on persuasion. Learn 8 persuasion hacks here – and use them to win friends and influence people.

Consumers are naturally curious – which is why the concept of the “curiosity gap” works so well in marketing. But how can you use that curiosity on your website… and how shouldn’t you? In this case study, we’ll show you how the curiosity gap led to a 927% lift that didn’t grow the biz at all.

You can uncover hugely valuable data about your site experience and UX thanks to usability testing. The creators of our much-beloved UserTesting.com have now launched Peek, a faster usability testing service. We tried it. Would we recommend it?

There’s a fine line between marketing and creating propaganda. In this short post, see similarities between wartime propaganda posters and negative opt-out messaging. Plus, we dissect oil company marketing messages. Read it now!

A bullet list is the go-to formatting “style” for scannable web copy. But all bullets lists are not created the same, as this A/B test on Precision Nutrition shows. Click to see what happened – and what you should be testing next.

Beating a bad page is pretty easy… but how do you push your copy and design further to outperform a proven winning page… by 13%? Check out this case study to see.

If you’re thinking of hosting a webinar (or five) this year, you’re not alone. Make your webinar invitation emails stand out vs the competition. Read and bookmark this post for informed tips on From names, subject lines, email copy and plotting your webinar email campaign.

No matter where you stand on the debate, it’s clear to us that when done well, pop-ups can drive conversions without pissing people off. But as usual, the devil’s in the details. Take a look at the scuzziest pop-up boxes we’ve seen – and weigh in on the good and bad sides of interruptive marketing.