If you’re wondering how much you should be charging or where you stand relative to what other copywriters make, check out this data. It features the results of our copywriter salary survey and includes freelance copywriter income levels. Big takeaway: you can be broke or rich as a freelancer – if you want to earn a middle-class living, in-house may be the better choice.

Want to quote higher rates… but not sure how… or even if you’re ready? Inhale this post by freelancer extraordinaire Jessica Mehring. Take notes. Get ready to act. THIS is the stuff you need to do to charge more.

We’ve all been there. We’ve hoped our newest client is that dream client we’ve been waiting for. And sometimes they are! …But then there are the other times. Drag the sliders in this post to turn What Clients Say into What Clients Mean.

How can you find copywriting clients you’ll love… and who’ll show you their love with great pay and happy-clap emojis? In this post by freelancer Kaleigh Moore, you’ll get more than 15 actionable tips and techniques for finding dream copywriting clients – without selling out on Upwork.

How do you stand out from the crowd? In this post, Kira Hug teaches how to brand your freelance copywriting business (or yourself). So clients know instantly what’s awesome about you. And so you can always feel like your authentic – and maybe even huggable – self… while growing the business you want.

It’s so counterintuitive: reject a huge percentage of prospective clients out there in order to… attract more clients. Welcome to the wonderful world of niching. See how finding her niche allowed Lianna Patch to fire her problematic clients and find more happiness in her job. And follow a few easy steps to find the right niche pour vous!

“People don’t read long emails.” We hear that all the time (it’s second only to our other fave, “People don’t read online.”). And yet, long emails seem to work. Brilliantly. Not just for us at Copyhackers, either. We think a more accurate statement is: “People don’t read boring emails.” Amen. In the past 4 months, we’ve […]

You’re trying to widen your funnel. And that’s good. But have you tried lengthening it? What if you could fill the BOFU… and the part that follows it? In this post, Talia Wolf shares 7 techniques she uses to write thank-you pages that bring in 39% more downloads and >50% increases in sales.

The nature of lead gen pages makes them prone to skeeziness. But it doesn’t have to be that way. In this post, see how writing lead generation pages can work well for brands, leads and lists – when you follow three simple rules.

Freelance copywriters struggle to ask for what they’re worth and get paid. Sound familiar? In this post, Alaura Weaver describes the 6 steps she’s taken to turn her career from way off track (i.e., charging 2 cents a word) to earning thousands per project. All without using Upwork and such services. Read it now and take notes!

It’s time for better results – more leads, more revenue – with Facebook ads. Today, you’ll get 7 advanced Facebook ads tips. These are the best of the best techniques I use to increase conversions for myself and my clients. Before we dive in, there’s one essential piece of “pre-work” for you. To help you […]

The idea of spending money to make money can be a bit scary so better understanding Facebook ad targeting is essential. Especially if you’re in a freelancing slump. After all, Facebook Advertising is certainly not free. But there is one thing that Facebook Advertising is, and that is specific. Unlike Google, Facebook is not going to […]

LAST UPDATED ON JANUARY 30, 2023 Facebook Ad Copy How-Tos: Let me start with the bad news: with Facebook, images matter more than copy.   Images are everything in Facebook ads. Consumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s performance. Because of this, Consumer Acquisition […]

Are copywriters wordsmiths? Or researchers stringing found messages together? In this post by the brilliant conversion copywriter Sam Woods, you’ll get a new perspective on copywriters. If you’ve struggled to make sense of what sets a conversion copywriter apart from the other guys – and why we charge at least as much as our UX and UI friends – set aside time to read this impressively researched and actionable piece.

You’ve got winning home page copy. Your A/B test data proves it. So now what? Do you leave it as is, knowing it’s gonna perform, or do you try to improve on it? In this post, we’ll show you how we developed split-test ideas to further optimize home page copy. Complete with test results.

How do you write home page copy that could possibly double the revenue for your site? In this post, we show you the 3 core copywriting principles we followed to optimize the home page copy for SweatBlock.com. So your copy actually stands a chance of connecting with prospects. And converting them to paying customers.

If images are an afterthought when you’re writing copy, you’re missing out on some serious converting power. Yes, copy is your online salesperson – but it’s hugely supported by the showroom in which it operates and the images of the product it’s trying to sell. This guest post by Nicole Elizabeth DeMere walks through a dozen studies on what, how, why and when to support your copy with images.

Big wigs in boardrooms love to talk about storytelling. “What’s our brand story?” … “Our marketing is lacking a sense of story.”… “This quarter, let’s engage in richer storytelling.” It all sounds fluffy and intangible, right? We thought so, too. Which is why we’re bringing you this decidedly mondo piece on storyhacking, the practical way to tell your story and grow. Featuring 25+ real-life examples.

Copywriting is broken. At least, it’s really bloody hard to write convincing copy in the current state of things. Let’s discuss the usefulness / uselessness of home pages and the problem of writing for scanning eyes.

Whether you like the term “growth hacks” or not, the fact of the matter is this: there are a bunch of smarter ways to grow your biz. Here are 19 of ’em – complete with over 30 examples from startups like Airbnb, Dropbox, Wistia, Buffer and DollarShaveClub.